MLB uses Kyle Schwarber injury video to promote Chevy-branded tweet
#Brands rule the world. Even at the expense of a player’s health.Thursday night, MLB’s official Twitter accountused video of Cubs’ outfielderKyle Schwarber colliding with Dexter Fowler to promote #ChevyBaseballin a sponsored tweet that comes acro s as completely tone-deaf. It really centered around Jean Segura’s inside-the-park home Huston Street Jersey run, but shows full video of Schwarber tripping, laying face down and slowly making his way back to his feet.He was carted off the field shortly after, which thankfully didn’t make an appearance in that video.MORE: Every MLB team’s worst regular season memory| Every team’s fatal Nolan Ryan Jersey flawIf you’re going to hit two homers, why not make one an inside-the-parker? https://t.co/vSV18J6BTQ #ChevyBaseballhttps://t.co/RhDyVlmsBn MLB (@MLB) April 8, 2016But before it posted that video, MLB’s account retweeted two updates from its Cubs’ reporter, Carrie Muskat.Schwarber now on Cameron Maybin Jersey his feet. Looks like left leg injury. They’re calling for cart to take him off the field. #Cubs Carrie Muskat (@CarrieMuskat) April 8, 2016Shortly after, it provided another update on Schwarber’s injury.#Cubs Schwarber being evaluated for sprained left ankle. Initial X-rays negative. MRI sked for tomorrow Carrie Muskat (@CarrieMuskat) April 8, 2016The timing is awkward and insensitive, especially considering the attention MLB’s account paid to the Schwarber injury before and after.